For most of the past 20 years, I have been involved in
international business. Like many of my generation seeking upward mobility, I
worked a few years after graduating from college and then got an MBA. Over the
years I also attended “executive” education courses at some of the top business
schools. Despite all the expensive training, I found most of my business
education of marginal value compared to actual experience. The majority of successful
business relationships I have made over the years weren’t because of
complicated strategies and clever tactics. Business boils down to people and
establishing a good reason for them to trust you with their business.
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We found the guy from the Lonely Planet Cover |
Over the years my family lived in Asia, we visited many
places that would not be considered hot beds of business education. Cities like Ho Chi
Minh (Saigon), Siem Reap, and Lhasa but in each place I learned a lesson that had
more value than many of the case studies I toiled over in business school.
During our first trip to Viet Nam, we stayed in central
Ho Chi Minh City. Shortly after arrival, we went for a walk. A few blocks from
the hotel we were approached by a little girl that looked like a 3rd
grader but was probably in Jr. High. She immediately asked about our family –
how old were our daughters? Where were we from? Why did we come to Viet Nam?
What were our travel plans while we in her country? She was charming and spoke
English very well. After drawing us in, she got down to business by showing us
what she wanted to sell us - Lonely Planet Travel Guides which a large
percentage of ex-pats on vacation use for reference. She told us the books she
had were great copies run on nearby high speed presses – she also threw in a
few more technical details that went over my head. She handed the Lonely Planet
Guide for Viet Nam to my wife and offered us a price that was about 25% of what
we would have paid for it in a bookstore. Ever the careful shopper, my wife
started to look though the book. The girl pointed out that the cover was just
as good quality as an original. Suspicious that my wife was making sure all the
pages were in the book, the young lady stopped her and said: “look, lady - this
book is good quality and cheap – are you really going to check all the pages
when you are spending less than $4?, it isn’t worth your time”. This kid was a
sales guru – in the space of a couple minutes she had charmed us and established
a relationship, qualified us as customers, showed her product, handled
objections, and put a closing argument on us we were powerless to walk away
from. In the end we bought more than one book. A true sales professional in a
child’s body, I can only imagine what the future holds for her.
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New friends - we wound up going to their house |
A few days later we flew to Siem Reap, Cambodia to visit
the ruins at Angkor Wat. We were tired and sweaty after a long day of hiking
and climbing. As we made our way back to our hired car, a young lady
confidently approached us. “Hi, I am Lillian, are you Americans?” she asked.
When she got an affirmative response, she followed up with “what state are you
from?” Once she heard North Carolina, she said “the capital of North Carolina
is Raleigh” and then said “I know every state capital”. That was her hook – she
reeled us in. “Ok”, I replied “what is the capital of South Dakota?” “Pierre” was the immediate response. I closed
with “Mississippi?” Her rejoinder was “Jackson”. Fully aware that the majority of graduating
high school seniors in the US cannot name all the states and state capitals, I
was impressed by this pre-teen from the third world who was preparing to access
my wallet. Her transition to making a sale wasn’t brilliant but it was
effective. She told us that since she had shown us that she knew something
about our country; she wanted to “help” us learn more about her country. She
produced a slightly dog – eared copy of a book about the Khmer Rouge and Pol
Pot – who was responsible for the massive genocide in Cambodia that happened
during my college years. Since she was asking more than the price printed on
the book and the book wasn’t new, I tried to negotiate the price but she was
having none of it. She closed the deal with a smile and I walked away, humbled
but pleased, with my over-priced book.
What impressed me about both transactions was that unlike
so many experiences when people try to sell to tourists in the third world, neither of these young ladies made the
common “guilt” pitch that we should buy whatever they had to sell because we had
money and they were going pester us until we gave them some.
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Waiting to climb the stairs at Potala |
A couple years later we visited Tibet. Lhasa was
definitely on my bucket list but we had some concerns about accomodations and food. I had visited much of rural China and knew when
travel agents talk about “best available” accommodations – it normally is not
good news. We were lucky in Lhasa - all the toilet paper and granola bars I brought with me turned out to be unnecessary insurance. We
stayed in what had been the Embassy for Nepal. We had a great time in the thin
mountain air. Thinking our time on the “rooftop
of the world” would mean a week of roughing it, we were surprised to see
Mexican and French restaurants in unimpressive buildings but with great food. One
night after having excellent cheeseburgers, we walked out of a restaurant and were
greeted by a young girl who asked if I knew the words to “Red River Valley” –
when I told her I didn’t know all the words, she asked if I would sing it with
her anyway. Strange request on a dusty side street in Tibet from a girl who was
born during the heyday of the “Smashing Pumpkins”. I did my best to sing along
with this girl who was tolerant of this glaring gap in my musical knowledge. In
the distance I could see an older man watching the girl carefully. I didn’t get
the feeling he was a stalker so I assumed they were connected. When the singing was over, I
asked why she knew the song. She said her grandfather learned it from Americans
who ended up in China during WW II. He learned English from songs. I assumed
grandpa was the man watching from afar.
A few minutes passed as my wife and daughters spoke with “Sarah”
– her English name. It came up in conversation that we were living in Japan.
Suddenly a torrent of Japanese came out of Sarah’s mouth. I asked her in
Japanese how she learned Japanese. Again – grandpa. At that point, I really wanted to
meet grandpa so I walked over and introduced myself and asked about his
precocious granddaughter. He explained that the Chinese government was changing
Tibet and that he wanted to prepare Sarah for a life outside of Tibet and maybe
outside of China. A couple times a week they went out on the streets of Lhasa
so she could practice speaking foreign languages with native speakers. He
normally stayed in the distance so that Sarah would learn better how to
interact and rely on her own skills. I could have spent a couple days talking
with this interesting old man. Grandpa had a clearer globalization strategy for his granddaughter than most
American companies have for their business. Grandpa was clearly not a man of means but he was getting
his granddaughter ready to succeed in a changing world. Rather than try to sell
us something, Sarah wound up giving my wife and daughters bracelets. We also
got her email address and it was our hope to stay in touch. Unfortunately we
never got a response to emails sent to that address. Hopefully we simply wrote it down incorrectly.
Traveling in Asia as a family for over a decade was a
great experience. We always called it “vacation” but the lessons we learned
were priceless.